Sales training with a twist

Emotional Intelligence training for Sales People

The Emotional Intelligence training for Sales People is a 5-day course presented to internal and external sales people.

The training is modularly structured into 5 modules.

Module 1: Basic elements of Emotional intelligence (EQ)

  • How to facilitate personal mastery in myself to understand myself and other people better?
  • How to grow my intellectual knowledge into wisdom?
  • How to allow feedback and self disclosure to shape my thinking?
  • Am I an optimist or a pessimist?
  • How to find the path of self-actualization?

Module 2: Emotional intelligence defined

  • How to appreciate the customer and the people I have relationships with?
  • How can my EQ be increased?
  • All the reasons why EQ really matters
  • What elements of my EQ are already strengths and how can I strengthen them further?
  • The evidence that my EQ will improve my relationships

Module 3: Emotional intelligence and personality

  • What is my personality type?
  • Why do people matter in my world?
  • How can I read my customer’s personality to understand him better?
  • Why do I do interact and communicate the way I do?

Module 4: Emotional intelligence and communication

  • What are my communication strengths?
  • How can I master the art of listening?
  • It’s not what I say, it’s what I ask that truly matters
  • How can I read and interpret body language?

Module 5: Emotional intelligence and relationships

  • What’s in the sales process?
  • How do I develop highly effective long-term relationships?
  • Who am I? And why it really matters to answer this question?


The cost for this training is R 5,540 per delegate for the 5-day training.

The following is included in the cost

  1. The facilitation and training of the course
  2. A manual for every delegate
  3. A personality assessment
  4. An optimism assessment.

Dust consulting would really want to present this emotional intelligence training to your sales people, please contact us at

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